Documentary for Branding & Design Agency, Practice Theory, as part of their “Sans Everything” exhibition, held during the Singapore Design Week 2025.
The film traces the creation of their typeface, Practice Sans — not as a technical study, but as a portrait of the people, process, and spirit behind it. Following three designers whose collaboration balances precision and play, the film celebrates the quiet perseverance that transforms an idea into a finished work, and the beauty of making something with care and intent.
Credit
Client: Practice Theory
Production House: AMOK
Director: Ashley Jane
Executive Producer: Nicholas Guan
Producer: Caleb Quek
Post Production: Rin Tachihara