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Videos

PT Sans | Documentary

Practice Theory
Info

Documentary for Branding & Design Agency, Practice Theory, as part of their “Sans Everything” exhibition, held during the Singapore Design Week 2025.

The film traces the creation of their typeface, Practice Sans — not as a technical study, but as a portrait of the people, process, and spirit behind it. Following three designers whose collaboration balances precision and play, the film celebrates the quiet perseverance that transforms an idea into a finished work, and the beauty of making something with care and intent.

Credit

Client: Practice Theory
Production House: AMOK

Director: Ashley Jane
Executive Producer: Nicholas Guan
Producer: Caleb Quek
Post Production: Rin Tachihara

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